Diamond Buying Tips  

Choosing your prefect diamond following these tips will make this journey simple and pleasant.

  1. Begin with design - Certain design elements are best suited to a specific shape and size of a diamond. Consequently, the design is crucial in determining the diamond that will be used. This is why consultation is absolutely necessary before purchasing a stone. In addition, the design costs of the setting can affect the budget allowance for your stone.
  2. Cut - Of the 4 C's, Cut is by far the most crucial of all the "value" factors. Sparkle is the first and last thing we notice about a diamond. All the sparkle of a diamond comes from how perfectly the diamond was cut, proportioned, faceted and polished. The quality of the cut is the result of the expertise and craftsmanship of the cutter. It is this craftsmanship that brings life to the diamond. We deal only with diamond cutters who deliver this quality of craftsmanship. Diamonds should never be purchased from descriptions or certificates alone. A diamond described on paper in angles and percentages does not give a picture of what the eye will see. This is why we know it is important that a diamond must be seen before purchasing. We sell only ideal cut stones that we have viewed and hand selected for you.
  3. Comparing a selection - Apples to apples - It is a good idea to view several diamonds within a close range of color and clarity, side by side. For instance, you might view G - SI1 and F - VS2 together to narrow you selection. Some salesmen show stones in a wider range of quality, such as J - SI2 and E - VVS, to convince you to buy the obviously better stone for a higher price.
  4. Trust your eye - Use only the naked eye when choosing a diamond. This is exactly how the diamond will be seen in a ring. It is extremely difficult to see any inclusions in a 1ct. diamond of SI1 clarity and stepping up a grade to VS2, it is impossible. A certificate should be available to show you what may be seen under a microscope. This certificate will map the unique "finger print" of each diamond. The most accurate certificates are issued by GIA and AGS.
  5. Cost - The most expensive shape is round. All other shapes should be 5% to 10% less in price. In comparison to GIA certified diamonds, diamonds with EGL certificates typically costs 5%-8% less and those with AGS certificates are10% more. Please check our prices and you will find that they are very competitive with the best Internet prices.
  6. Your jeweler is a resource - I have gained considerable knowledge and handled thousands of diamonds over my career. For example, I know the proportions of a diamond are very important but are not the only consideration in determining the beauty of a stone and its price. Symmetry, polish, culet, girdle, and fluorescence are some of the many other factors in determining a diamond's value. Use your jeweler's extensive knowledge as a resource for your questions.
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